How to Write SEO Proposals that Wins More Deals

Complete Guide How to Write SEO Proposals

An SEO proposal is a document that outlines the suggested approach to optimizing a website for search engine visibility.

Writing SEO proposals is a crucial aspect of any inbound marketing. If you can craft a proposal that highlights your knowledge, expertise, and overall SEO strategy, then you have everything that it takes to better position yourself as a sought-after SEO consultant in the business world.

Now that you’ve reached the client’s doorstep, when it comes to persuading your client why they should choose your company to do the SEO for their business, or execute a PPC campaign-you may be overwhelmed at the thought of writing a proposal for them. You might have written proposals before but those were in other industries and you never had to include anything related to internet marketing (or you might even think that you don’t know what SEO is-don’t worry this post will help!). So here are some tips on how to write a winning SEO proposal that will garner more deals.

What is an SEO proposal?

An SEO proposal is a document that outlines the suggested approach to optimizing a website for search engine visibility. The goal of an SEO proposal is to convince a potential client that your team has the experience and expertise necessary to deliver results. 

An effective SEO proposal will address the client’s specific needs and goals and outline a clear plan of action. It should also include data-backed evidence of your team’s past success with similar projects. 

Client satisfaction is essential to winning more deals, so be sure to include testimonials or case studies from happy clients in your proposal. If you can demonstrate a track record of success, you’ll be in a strong position to win more business.

How creating an effective SEO proposal can help you close more deals

If you’re in the business of SEO, then you know that writing proposals are a big part of landing new clients. But what’s the best way to go about crafting an effective proposal?

Here are a few tips:

  1. Keep it concise. Your potential client doesn’t want to wade through a long, drawn-out document. Get to the point and explain what you can do for them in clear, direct language.
  2. Tailor your proposal. Make sure that your proposal is relevant to the specific client you’re pitching to. They’ll be much more impressed if you’ve taken the time to understand their needs and how your services can address them.
  3. Be realistic. Don’t over-promise results that you can’t deliver. Not only will this come back to bite you later, but it will also damage your credibility with the client. Be honest about what you can achieve and set expectations accordingly.
  4. Include numbers and data. Data is always impressive, so back up your claims with hard numbers whenever possible. If you can show that you’ve helped other clients achieve great results, then the client will be more likely to believe that you can do the same for them.

How to Create an effective SEO proposal that boosts the sales conversion

When it comes to SEO proposals, the goal is always to create something that will be well-received by potential clients and help to boost your sales conversion rate. However, with so many different elements to consider, it can be tough to know where to start. 

Define your team:

If you’re working on an SEO proposal, it’s important to first introduce and define your team. You should include information on who will be working on the project, their roles, and responsibilities, as well as their qualifications. By doing this, you’ll be able to show that you have a skilled and experienced team that is ready to take on the project.

Highlight your USPs

SEO proposals have to be very clear about what makes your SEO services the best option for the client. List your unique selling points (USPs) in an easily digestible way so that potential clients can see why you’re the best fit for their needs.

Showcase accreditations and certifications

If you’re in the business of SEO, then you know that having a strong proposal is essential to winning more deals. But what does it take to write a proposal that will make prospective clients sit up and take notice? 

For starters, be sure to showcase any accreditations or certifications you may have. This will show that you’re a credible source when it comes to all things SEO. You can also highlight any awards or recognition your company has received in the past. This helps to build trust and sets you apart from other companies who may be vying for the same project. 

Define your SEO process and the SEO strategy

If you’re in the business of SEO, then you know that proposals are an essential part of winning new clients and growing your business. But what exactly should you include in your proposals? 

At a minimum, your proposal should define your SEO process and the SEO strategy you’ll be using. You should also provide an estimate of the time and resources required to execute the plan, as well as a timeline for results.

Mention your work process

First and foremost, your proposal should outline your work process for handling an SEO project. Be as specific as possible like how you are going to work so that the client knows what they can expect from working with you.

Next, be sure to address the client’s needs and goals. Make sure your proposal clearly outlines how you can help them reach those goals.

Finally, don’t forget to include Pricing information. Be sure to be transparent about your pricing so that there are no surprises down the road.

Define clear timelines

Before you start writing your proposal, it’s important to have a clear understanding of the timeline for the project. This will help you set realistic expectations for both yourself and your client. Once you have a timeline in mind, be sure to include it in your proposal. This will give your client a clear sense of what to expect and when to expect it.

Showcase your client testimonials

One of the best ways to showcase your skills and get more clients is to have testimonials from past clients. When you’re writing an SEO proposal, be sure to include client testimonials that show off the work you’ve done for them. Not only will this give potential clients confidence in your abilities, but it will also show them that you’re knowledgeable about SEO and how it can help their business.

Keep competitive pricing

As an SEO service provider, one of the best ways to win more deals is by keeping your SEO pricing competitive. This means being willing to work with clients on their budget, and being transparent about your pricing from the start. Be sure to include a prices page on your website, and make it easy for potential clients to find and understand. When sending proposals, always be clear about what is included in your price and what is not. If you can offer discounts for long-term projects or bulk orders, be sure to mention that in your proposal as well.

Mention out of scope items

When crafting your SEO proposal, be sure to mention any out-of-scope items that may come up during your work. This shows that you’re aware of potential roadblocks and are willing to work around them. It also builds trust with the client, as they know you’re not trying to hide anything.

Mention your payment terms

When you’re crafting your proposal, make sure to mention your payment terms upfront. This will put the client at ease and let them know that you’re a professional who is serious about getting the job done.


If you want to win more SEO clients, you need to start writing better proposals. Luckily, this is not as difficult as it may seem. By following the tips outlined in this article, you can quickly improve your proposal-writing skills and increase your chances of success. Just remember to be clear, concise, and persuasive in your proposals, and always put your client’s best interests first.

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