What is an SSL certificate and why is it important? >> It is 2021, and if you have a blog or a website, you need to think seriously about getting an SSL certificate if you don’t have one already. An online SSL checker can help you check that. An SSL certificate is particularly important for the sites that accept online payments. As you move further ahead in the article, you will learn more about SSL and the importance of an SSL certificate.
SSL helps you with the safe operation of your website and helps your customer keep their data secure. As an online entity, it is your responsibility to maintain online security for all your website visitors.
What is SSL?
SSL or Secure Sockets Layer is an encryption method for online security used primarily to secure any data that is being submitted or entered into the website by the customers.
What is an SSL certificate?
An SSL certificate is a digital certificate that authenticates your website’s identity and enables an encrypted connection to ensure data privacy and more. This security protocol establishes an encrypted link between a web server and a web browser.
A business must add the SSL certification to their website to ensure the safety of all their online transactions and to make sure that all their customer information stays private and secure.
Essentially this certification ensures that anyone with malintent cannot get to the information being exchanged between two systems. The little padlock next to the URL in your browser means that the website you are visiting is SSL protected. If the padlock doesn’t appear, an SSL checker will help you determine if a website is SSL protected.
Why is an SSL certificate important?
Now that you have a clear idea about SSL and SSL certificates for websites, it is time we discuss their importance. Here is a list of all the advantages you will enjoy with an SSL certificate protecting your website or blog.
- A secure website
Once you implement an SSL certificate on your website, all your connections will be secure. It means no third party will be able to access any data as it is being transferred to or from your website. Naturally, when an informed site visitor lands on your website and sees the HTTPS in your URL, they will breathe a little easy and trust you more.
On the contrary, how do you think the visitors are going to feel when the following message pops up on their screen – “This website is not secure”.
They’re going to avoid it like the plague. Lost visitors, lost conversions, and eventually, lost revenue.
Avoid this embarrassment by getting an SSL certificate for your website and prevent security breaches. The easiest way to get an SSL certification is to build a website using online website building tools. Most of these tools come with a free SSL certificate that is renewed every year automatically. Websites that provide SSL checkers also tend to sell SSL certificates for a small fee.
- Data encryption
The whole point of getting an SSL certificate is to make sure that your website is secure and all your data is protected. Another way SSL helps you protect any sensitive data exchanged between devices by encrypting it.
Data encryption is the process of encoding information so that only the users with the right encryption key can decrypt the information.
Sensitive data may include anything from credit card numbers, passwords, or any other financial information.
After you have implemented an SSL certificate, you do not have to worry about authentication. As you submit any information or files on an SSL-protected website, SSL ensures that all the exchange happens with the correct website and the right server.
SSL certificate on your website acts as proof of your site’s authenticity. This SSL feature protects your website and your customers from phishing websites that are designed to look like your website in an attempt to try and gain access to your and your customers’ sensitive information.
- Increased brand authority
In the digital space, any security lapse or vulnerability can only make people lose their faith in you. Though SSL certification is a must for eCommerce sites or sites that involve any kind of financial transactions, other sites can also benefit from getting an SSL certificate.
SSL certificates help your customers trust you, and if they do not trust you, they will never return to your site or make any purchase. Getting an SSL certificate for your website indicates to your customers that you care about them and their information.
The SSL certificate is surprisingly affordable and easy to install. After installing an SSL certificate on your website, you let people know that you are a thorough professional, thus earning your brand greater credibility and trust. If you have built your website through website service provides, they may include free SSL within your pricing.
- Better SEO
The SEO on your website is responsible for where it ranks on search engines. The higher you rank, the more traffic you are going to receive. The security of your website plays a critical role in how you rank on search engines, particularly Google.
By installing an SSL certificate on your website, you indicate to Google that yours is an authentic and trustworthy website. And Google rewards your website by improving your search rankings. Yet another whopping benefit of installing an SSL certificate on your website!
- Improved speed
Speed is of the essence when it comes to your website. The modern customer does not want to sit and wait even for a second more than strictly necessary. It is a common misconception that installing an SSL certificate on your website slows it down.
The good news is that it is actually quite the opposite. HTTPS makes your site load faster, not slower. Additionally, it also improves your website’s overall performance, optimization (SEO), and marketing.
- Helps meet PCI/DSS requirements
Any website that requires an online transaction is aware of the significance of PCI/DSS requirements. You need to be PCI compliant if you plan to receive online payments through any channel.
To get your Payment Card Industry (PCI) compliance certification, getting an SSL is one of the 12 requirements. This means, whether you like it or not, you are going to have to install an SSL certificate on your website.
Getting an SSL certificate is almost mandatory today, specifically if your website intends to accept online payments. However, some of the more reputable website builders ensure that they provide you with free SSL certificates so that you do not have to go and get them separately.
It increases your site’s trust factor among site visitors and ensures data privacy and security.